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An Adobe Analytics Reports Overview

Chapter Description

This chapter discusses Adobe Analytics reports—types of reports, sections of a report, and how to configure reports.

This is really where the magic happens in Adobe Analytics. It’s where you take data, rules, and website information and display them in a report. This chapter discusses reports—types of reports, sections of a report, and how to configure reports.

Reports are designed to interpret data, but ultimately they’re used to summarize trends and offer performance metrics for your website.

How to Run a Report

  1. After you’ve signed on to the Adobe Marketing Cloud, navigate to Adobe Marketing Cloud > SiteCatalyst > SiteCatalyst Reporting.
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  2. Use the Reports list to navigate to Site Content > Pages.

The Pages report is used here as an example, as it illustrates the basic features of most reports.

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