Digital asset management is a critical part of delivering high-quality web experiences that contribute to the achievement of business goals. It involves cataloging and managing digital media files, including images, video, audio, and certain kinds of documents. It’s a complicated domain on its own, for which there are a number of solutions on the market.
Adobe Experience Manager includes a digital asset management solution that unlocks these features within the context of a web experience management platform. Integrated with peripheral technologies such as Scene7 or Adobe Drive, the AEM DAM is designed to serve as the central repository for managing and delivering an organization’s digital media, and to reduce the complexity of managing that media.