Jeff Schewe is an award-winning advertising photographer in the photographic industry for over 25 years. A pioneer in the digital imaging field, Jeff has worked to advance photographic standards and photography community, including working as a feature consultant and alpha and beta tester for Adobe Photoshop. His first digitally imaged photo assignment was in 1984-the year the Mac was born. Former president of the Advertising Photographers of America (APA), Jeff is one of over 60 photographers worldwide named as a Canon Explorer of Light. He is also a member of Epson's Stylus Pro program, consults for a variety of companies, regularly speaks at the PDN's Photo Expo Plus, and teaches at the Santa Fe Workshops. He is a past Apple "Master of the Medium" and has served as a member of Apple's Customer Advisory Board.