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Inside the Publishing Revolution: The Adobe Story
- By Pamela Pfiffner.
- Published by Adobe Press.
- Published: Sep 16, 2002
- Copyright 2003
- Dimensions: 8-3/4 X 10-3/4
- Pages: 256
- Edition: 1st
- Book
- ISBN-10: 0-321-11564-3
- ISBN-13: 978-0-321-11564-5
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Product Description
Tech journalist Pamela Pfiffner explores the rich history behind the modern publishing revolution, as seen through the lens of one of its most important players. In the past 20 years, Adobe Systems has become synonymous with great design tools, and the company's impact on how we work in publishing, graphic arts, and on the Web is unmatched. Join Pfiffner on a colorful journey from the roots of the desktop publishing revolution through the rise of the Web and interactive design. Along the way, you'll witness the birth and evolution of PostScript, the explosion of the Photoshop market, the realization of the paperless office, and other events that have shaped the way we communicate.
Inside the Publishing Revolution is not one of those dull historical tomes you know and loathe from high school. Pfiffner packs its pages with lively, insightful interviews with world-class designers and illustrators, as well as personal insights and recollections from John Warnock, Chuck Geschke, Jonathan Seybold, and other publishing luminaries. Richly illustrated and beautifully designed, the book features galleries of historically significant work by leading artists and rare photographs from the Adobe archives. For added perspective, Pfiffner walks you through an illustrated timeline of the publishing revolution. As with history, the final chapter of the Adobe story remains to be written, so the book ends with an eye toward the future: an exclusive overview of the company's vision of publishing in the next decade.
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9 of 9 people found the following review helpful
Belongs in every designer's library!,
This review is from: Inside the Publishing Revolution: The Adobe Story (Hardcover)
Anyone who uses a computer to design graphics, create printed documents, edit Web graphics, make movies and animations, or just type a letter should read this book.While most people recognize the contributions Apple and Microsoft made to computers, few realize how much Adobe was right in there with those other companies. This book tells that story--and does so with humor, behind-the-scenes gossip, and inside information. What were the "Font wars" of 1989? What were Adobe's original plans for Photoshop? What was the original purpose for the Acrobat PDF format? Even better the quotes from industry greats. What did Steve Jobs think the first time he saw PostScript added to a printer? How did designers such as Roger Black and Louis Fishauf feel about products such as Illustrator and Photoshop? The book is filled with tons of candid photos of those early days. You'll gasp as you see the much-younger versions of today's famous speakers and industry giants. My favorite is... Read more
4 of 4 people found the following review helpful
Not the usual corporate history., By Rufus Deuchler (Firenze, Italy) - See all my reviews
This review is from: Inside the Publishing Revolution: The Adobe Story (Hardcover)
I got the book in the morning and started reading right away, skipped lunch and finished. Short read you might say... not at all; the text and the images are excellent and the book reads like a novel (reason why I skipped lunch). What a story!It answered many questions that came up in my 10+ years of experience as a graphic design professional. Why Adobe this and how Adobe that. The great thing about the book that it made me re-live my experiences; the advent of the mac and the LaserWriter, early releases of the software (it is quite touching to see pictures of the first, say, Illustrator), the successes and the failure the company went through. Those of us (graphic designers) who have pasted photostated type on the blue outline grid by hand will relate. The book is about what and how things happened to allow us (graphic designers) to work the way we do today; it is, however, also about how Adobe changed the publishing world and global communication altogether. Thumbs up on... Read more
1 of 1 people found the following review helpful
A pleasure, By Eolake "eolake (.com)" (Lancashire, United Kingdom) - See all my reviews
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This review is from: Inside the Publishing Revolution: The Adobe Story (Hardcover)
A pleasure to read, both for the inspiration coming from reading about people being very successful being idealistic, and from learning about the history of the Desktop Publishing revolution.
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