Benefit 2: All-in-One Solution
Business Catalyst's integrated framework combines six separate services into a single solution, all in a single database:
- Email services
- Shopping cart
- Content management
- Email marketing with newsletters
- Robust site analytics
Since Business Catalyst stores all of your data in a central location, all of your site activity, customer contact data, order details, marketing campaigns, and usage statistics are easily accessible by using the Admin Console (see Figure 2). You can use a wide variety of criteria to create and run custom reports, saving the results to track trends or generate recipient lists for marketing campaigns. The all-in-one system is cost-effective for your clients, and it saves you the headaches of trying to tie together several different systems to share data.
Figure 2 Use the report statistics to review performance and analyze site activity.