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Top 10 Reasons to Build Online Businesses with Adobe Business Catalyst

  • Article is provided courtesy of Adobe Press.
  • Date: Oct 24, 2011.

Benefit 3: Build Sites That Allow Customers to Participate Online

You can develop database-driven sites to promote products and foster online communities. The interactive features enable two-way communication with visitors, who can do all of the following:

  • Share feedback by entering comments
  • Take part in forum discussions
  • Submit forms to communicate with your client's business
  • Upload images and files
  • Purchase products online

By providing immersive site features that keep customers coming back for more, you can generate brand loyalty and encourage repeat purchases. You can even create password-protected areas, called secure zones, that enable members to log in to access premium content in a part of the site that's not searchable or available to the general public (see Figure 3).

Figure 3

Figure 3 Create password-protected areas that can only be accessed by registered members.

5. Benefit 4: Work Quickly and Efficiently, Anywhere You're Connected | Next Section Previous Section

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Other Collection and Use of Information

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Supplemental Privacy Statement for California Residents

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Sharing and Disclosure

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Links

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Changes to this Privacy Notice

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Last Update: November 17, 2020