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Adobe Analytics with SiteCatalyst: Acquisition Analytics

Chapter Description

In this lesson, you’ll learn to analyze acquisition data. This will be particularly helpful if you’re an analyst who’s optimizing landing pages or a marketer who’s trying to determine which geographical location to focus your marketing efforts on.

Conclusion

Acquisition reports help you validate some key information about your visitors:

  • What are the total number of visits and unique visitors to your site? This helps you understand your brand’s value and determine general interest in your products.
  • Which new and repeat unique visitors are coming to your site? This helps you understand the sustained interest in your brand and your products.
  • What are the geographical locations of the visitors to your site? This helps you understand whether you need to run geotargeted marketing campaigns specific to the geographical locations where you want to increase traffic or expand operations.
  • What are the demographics of the key visitors coming to your site? This question may be pertinent if you’re collecting specific visitor information.

Next, we’ll review the engagement reports to understand how visitors use and navigate your site. Are you ready?

8. Review questions | Next Section Previous Section

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