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Adobe Analytics with SiteCatalyst: Acquisition Analytics

Chapter Description

In this lesson, you’ll learn to analyze acquisition data. This will be particularly helpful if you’re an analyst who’s optimizing landing pages or a marketer who’s trying to determine which geographical location to focus your marketing efforts on.

Review questions

  1. How can you break down conversion by geosegmentation?
  2. Is a first name considered personally identifiable data (PII)?
  3. Which unique visitors metric should I use—hourly, daily, weekly, quarterly, or yearly?
9. Review answers | Next Section Previous Section

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