- In Version 14, you cannot break down conversion by geodata unless you have a VISTA rule that copies the data into custom conversion variables. However, in Version 15, you can create a visitor container with geosegmentation data. If you apply that segment to any report, you can break the conversion data by any geodata.
- Yes, if it is unique enough to identify a person. Even if it is a very common name, if there is other data that can be used in conjunction with the first name to identify a person, then it is considered PII.
- It depends on your conversion rate and, more importantly, your sales cycle.