Home / Articles / Make an Event Flyer in Photoshop

Make an Event Flyer in Photoshop

  • Sample Chapter is provided courtesy of Adobe Press.
  • Date: Feb 18, 2016.

Import Images

  • star.jpg ACA Objective 4.2

Previously, you opened files directly in Photoshop, which places the image as the background layer of the document. (You’ve already learned about the special challenges of the Background layer.) But now you’re going to import images into an open document. You can open images into Photoshop in many ways:

  • File > Open: Opens the file as a new document with the image as the background layer.
  • File > Open As Smart Object: Opens the file as a new document with the image as a smart object.

  • Dragging onto an open document: Opens the file on a new layer of the open document.
  • Dragging into an empty area of the interface: Opens the file in a new document window.
  • File > Place Embedded: Places the image on a new smart layer in its current saved state.
  • File > Place Linked: Places the image as a smart object and updates it as the original image is updated.

Depending on your needs, you might want to open a document in one of these specific ways.

Browse with Bridge

  • star.jpg ACA Objective 5.2

Bridge is an important application for designers because it enables you to browse, manage, and view Adobe documents without the need to open the application that created it. When you’re browsing a folder full of Photoshop, Illustrator, and/or InDesign files on your desktop, you see only the icons for those files. When using Bridge, you can preview the files, so you can choose the right shot from a photo shoot or the correct layout for a flyer (Figure 4.9).

Figure 4.9

Figure 4.9 Unlike system file browsers (left), Bridge makes it easy to locate your design documents by displaying previews of all supported file types.

Aside from the ease of navigating and viewing your documents, Bridge also makes it easy to view each document’s metadata. Metadata is a collection of information about a file that is invisibly attached to the file. It can include copyright information, color swatches used in the file, camera and lens information, and even GPS coordinates that identify where a photo was shot.

Modern operating systems are getting better at connecting with and previewing files when browsing, but Bridge provides a reliable way to locate and preview any of the images you might want to bring into your Photoshop project. The browsing options in Bridge are also more full featured and easier to use.

To browse for a document in Bridge:

  1. Choose File > Browse In Bridge to open Bridge.
  2. Browse for the file you want to open into Photoshop. For this project, you locate the file GH-JohnBass.CR2 in the Downloads folder.

  3. Right-click the image thumbnail and choose Place > In Photoshop (Control-click in Mac OS).
  4. Your image is placed in the current Photoshop document on a new layer as a smart object.

    Because this file is in the RAW format, it opens into Photoshop as a Camera RAW file that is ready for processing in the RAW window. Let’s explore what’s special about files in RAW format and learn how to process them.

Work with RAW images

RAW files are images that can be created only in a camera, and they contain the unprocessed image data directly from the camera’s image sensor. When your clients are providing images, always get the RAW files when you can. Although RAW files are much larger in size than a JPEG file, they’re also much more useful and versatile. Because they contain all of the original image sensor data, nothing is thrown away—even the unseen information in the shadows is retained! You can often recover image details from a RAW file that you would not be able to recover from a JPEG file. You can open a RAW file in Photoshop as you would open any other file. Choose File > Open or File > Place to open a RAW file directly into Photoshop. You already told Photoshop to place this image, so let’s look at the Camera Raw Interface.

To develop RAW images in Camera Raw:

  1. Using the Camera Raw interface (Figure 4.10), fine-tune the image settings.

    Figure 4.10

    Figure 4.10 The Camera Raw interface in Photoshop

    You can automatically set the white balance, and then manually set each development setting to meet your image needs.

  2. Click OK to place the image in your document as a smart object.

Once the image is in your document, notice that the layer has a small icon in the corner of the thumbnail smart.jpg. The icon indicates that this is a smart object. Let’s talk about the advantages of using this special type of image layer in Photoshop.

Understand Smart Objects

Opening a file as a smart object is often the smartest way to work because the image opens as a smart object. You can identify them by the Smart Object icon (Figure 4.11). Smart objects are nondestructive layers in Photoshop—no matter what you do to them, you can always return to the original image, even after the document is saved. This is a huge advantage that has very few drawbacks. If you need to change a smart object into a regular layer, you can simply rasterize the image and change it into pixel data. Smart objects offer a few distinct advantages over regular layers:

  • They are nondestructive, so they can always be returned to their original state.

  • Filters applied to smart objects become smart filters that can be edited after they are applied.
  • Smart objects can be linked, so that if the original file is updated, the update will automatically be reflected in the document.
  • Smart objects can be used across Adobe applications.

    Figure 4.11

    Figure 4.11 Identify smart objects by the Smart Object icon in the lower-right corner of the layer thumbnail.

Create a Solid Fill Layer

Since our image is fairly dark, you’re going to create a dark background you can fade your image in to. To create a plane of solid black that will always fill your image, you will again create a solid fill layer as you did previously.

To create a solid fill layer:

  1. Choose Layer > New Fill Layer > Solid Color.
  2. Select black as the solid color.
  3. Click OK to create the layer.
  4. Move the solid fill layer below your smart object layer.
4. Blend the Image | Next Section Previous Section

Adobe Press Promotional Mailings & Special Offers

I would like to receive exclusive offers and hear about products from Adobe Press and its family of brands. I can unsubscribe at any time.


Pearson Education, Inc., 221 River Street, Hoboken, New Jersey 07030, (Pearson) presents this site to provide information about Adobe Press products and services that can be purchased through this site.

This privacy notice provides an overview of our commitment to privacy and describes how we collect, protect, use and share personal information collected through this site. Please note that other Pearson websites and online products and services have their own separate privacy policies.

Collection and Use of Information

To conduct business and deliver products and services, Pearson collects and uses personal information in several ways in connection with this site, including:

Questions and Inquiries

For inquiries and questions, we collect the inquiry or question, together with name, contact details (email address, phone number and mailing address) and any other additional information voluntarily submitted to us through a Contact Us form or an email. We use this information to address the inquiry and respond to the question.

Online Store

For orders and purchases placed through our online store on this site, we collect order details, name, institution name and address (if applicable), email address, phone number, shipping and billing addresses, credit/debit card information, shipping options and any instructions. We use this information to complete transactions, fulfill orders, communicate with individuals placing orders or visiting the online store, and for related purposes.


Pearson may offer opportunities to provide feedback or participate in surveys, including surveys evaluating Pearson products, services or sites. Participation is voluntary. Pearson collects information requested in the survey questions and uses the information to evaluate, support, maintain and improve products, services or sites; develop new products and services; conduct educational research; and for other purposes specified in the survey.

Contests and Drawings

Occasionally, we may sponsor a contest or drawing. Participation is optional. Pearson collects name, contact information and other information specified on the entry form for the contest or drawing to conduct the contest or drawing. Pearson may collect additional personal information from the winners of a contest or drawing in order to award the prize and for tax reporting purposes, as required by law.


If you have elected to receive email newsletters or promotional mailings and special offers but want to unsubscribe, simply email ask@peachpit.com.

Service Announcements

On rare occasions it is necessary to send out a strictly service related announcement. For instance, if our service is temporarily suspended for maintenance we might send users an email. Generally, users may not opt-out of these communications, though they can deactivate their account information. However, these communications are not promotional in nature.

Customer Service

We communicate with users on a regular basis to provide requested services and in regard to issues relating to their account we reply via email or phone in accordance with the users' wishes when a user submits their information through our Contact Us form.

Other Collection and Use of Information

Application and System Logs

Pearson automatically collects log data to help ensure the delivery, availability and security of this site. Log data may include technical information about how a user or visitor connected to this site, such as browser type, type of computer/device, operating system, internet service provider and IP address. We use this information for support purposes and to monitor the health of the site, identify problems, improve service, detect unauthorized access and fraudulent activity, prevent and respond to security incidents and appropriately scale computing resources.

Web Analytics

Pearson may use third party web trend analytical services, including Google Analytics, to collect visitor information, such as IP addresses, browser types, referring pages, pages visited and time spent on a particular site. While these analytical services collect and report information on an anonymous basis, they may use cookies to gather web trend information. The information gathered may enable Pearson (but not the third party web trend services) to link information with application and system log data. Pearson uses this information for system administration and to identify problems, improve service, detect unauthorized access and fraudulent activity, prevent and respond to security incidents, appropriately scale computing resources and otherwise support and deliver this site and its services.

Cookies and Related Technologies

This site uses cookies and similar technologies to personalize content, measure traffic patterns, control security, track use and access of information on this site, and provide interest-based messages and advertising. Users can manage and block the use of cookies through their browser. Disabling or blocking certain cookies may limit the functionality of this site.

Do Not Track

This site currently does not respond to Do Not Track signals.


Pearson uses appropriate physical, administrative and technical security measures to protect personal information from unauthorized access, use and disclosure.


This site is not directed to children under the age of 13.


Pearson may send or direct marketing communications to users, provided that

  • Pearson will not use personal information collected or processed as a K-12 school service provider for the purpose of directed or targeted advertising.
  • Such marketing is consistent with applicable law and Pearson's legal obligations.
  • Pearson will not knowingly direct or send marketing communications to an individual who has expressed a preference not to receive marketing.
  • Where required by applicable law, express or implied consent to marketing exists and has not been withdrawn.

Pearson may provide personal information to a third party service provider on a restricted basis to provide marketing solely on behalf of Pearson or an affiliate or customer for whom Pearson is a service provider. Marketing preferences may be changed at any time.

Correcting/Updating Personal Information

If a user's personally identifiable information changes (such as your postal address or email address), we provide a way to correct or update that user's personal data provided to us. This can be done on the Account page. If a user no longer desires our service and desires to delete his or her account, please contact us at customer-service@informit.com and we will process the deletion of a user's account.


Users can always make an informed choice as to whether they should proceed with certain services offered by Adobe Press. If you choose to remove yourself from our mailing list(s) simply visit the following page and uncheck any communication you no longer want to receive: www.adobepress.com/u.aspx.

Sale of Personal Information

Pearson does not rent or sell personal information in exchange for any payment of money.

While Pearson does not sell personal information, as defined in Nevada law, Nevada residents may email a request for no sale of their personal information to NevadaDesignatedRequest@pearson.com.

Supplemental Privacy Statement for California Residents

California residents should read our Supplemental privacy statement for California residents in conjunction with this Privacy Notice. The Supplemental privacy statement for California residents explains Pearson's commitment to comply with California law and applies to personal information of California residents collected in connection with this site and the Services.

Sharing and Disclosure

Pearson may disclose personal information, as follows:

  • As required by law.
  • With the consent of the individual (or their parent, if the individual is a minor)
  • In response to a subpoena, court order or legal process, to the extent permitted or required by law
  • To protect the security and safety of individuals, data, assets and systems, consistent with applicable law
  • In connection the sale, joint venture or other transfer of some or all of its company or assets, subject to the provisions of this Privacy Notice
  • To investigate or address actual or suspected fraud or other illegal activities
  • To exercise its legal rights, including enforcement of the Terms of Use for this site or another contract
  • To affiliated Pearson companies and other companies and organizations who perform work for Pearson and are obligated to protect the privacy of personal information consistent with this Privacy Notice
  • To a school, organization, company or government agency, where Pearson collects or processes the personal information in a school setting or on behalf of such organization, company or government agency.


This web site contains links to other sites. Please be aware that we are not responsible for the privacy practices of such other sites. We encourage our users to be aware when they leave our site and to read the privacy statements of each and every web site that collects Personal Information. This privacy statement applies solely to information collected by this web site.

Requests and Contact

Please contact us about this Privacy Notice or if you have any requests or questions relating to the privacy of your personal information.

Changes to this Privacy Notice

We may revise this Privacy Notice through an updated posting. We will identify the effective date of the revision in the posting. Often, updates are made to provide greater clarity or to comply with changes in regulatory requirements. If the updates involve material changes to the collection, protection, use or disclosure of Personal Information, Pearson will provide notice of the change through a conspicuous notice on this site or other appropriate way. Continued use of the site after the effective date of a posted revision evidences acceptance. Please contact us if you have questions or concerns about the Privacy Notice or any objection to any revisions.

Last Update: November 17, 2020