Home / Articles / Make an Event Flyer in Photoshop

Make an Event Flyer in Photoshop

  • Sample Chapter is provided courtesy of Adobe Press.
  • Date: Feb 18, 2016.

Chapter Description

In this chapter, you'll start designing images rather than restoring them with the Photoshop design tools.

Check out the latest edition: Learn Adobe Photoshop CC for Visual Design: Adobe Certified Associate Exam Preparation, 2nd Edition

Enhance Designs Using Creative Tools

This is where we move into the things that really make Photoshop designs so spectacular. We’re going to learn a few great tricks that I’ve either learned or developed over the last 20 years working with digital design. These tricks are really simple but uncommon ways to use a couple of the tools I’m about to share with you, and it all came from experimenting, exploring the application, and trying to solve problems. I’ve failed more than any other designer I know—but I count that as a victory! I fail because I try and experiment—and because I fail so often, I succeed often as well.

As we explore, remember that these are not answers to design problems, but a possible solution to this specific design problem. As we explore these tools, think about how the settings we use might be changed and how that might create a different look in your design. It really is all about trying and experimenting.

Solve Design Problems with Styles

  • star.jpg ACA Objective 3.8
  • star.jpg ACA Objective 4.5
  • star.jpg ACA Objective 4.9

One of the most obvious problems in your current project is that the name of the venue—which happens to be “The Venue”—is difficult to read. Because this project is in support of an event, the location is critical, and the client’s desire to format the text like the sign at the location is essential.

Unfortunately, while most of the image is fairly dark, the lower-right corner that includes the text happens to be one of the brightest areas in the photo. You could try to mask the left edge of the document but that would create a strange light-streak look on the photo. Fortunately, you can add a style to the layer so that any effects apply to everything on the layer.

To create a layer style:

  1. Select the layer to which you want to add the effect. Select the vertical text layer that reads “The Venue.”
  2. At the bottom of the Layers panel, click the Add A Layer Style icon layersstylesicon.jpg (Figure 4.25).

    Figure 4.25

    Figure 4.25 Creating a layer style

    An effects menu displays (Figure 4.26).

    Figure 4.26

    Figure 4.26 The effects menu on the Layers panel

  3. From the menu, choose Outer Glow.
  4. In the Outer Glow panel of the Layer Styles dialog box, specify the following (Figure 4.27):

    Blend Mode: Normal

    Opacity: 81%

    Color: Black

    Spread: 28%

    Size: 76 px

    Figure 4.27

    Figure 4.27 The Outer Glow panel of the Layer Style dialog box

    You will almost always evaluate and tweak these settings visually, so select Preview to see how the settings affect your layer. Because each project is different, you’ll find that these settings will need to be fine-tuned for every new project.

  5. Click OK to apply the layer style to the layer (Figure 4.28).

    Figure 4.28

    Figure 4.28 The black outer glow effect helps distinguish the text from a highly contrasting background image without being too clumsy or obvious.

You can see that placing the dark area just around the letters made the text much easier to read by creating a strong contrast with the background. The softer edge doesn’t look as cheap as a solid stroked outline might. By styling the text as somewhat transparent and fading, you minimize the visual distraction that a sharp border could cause.

Save styles for repeated use

Styles sometimes take a while to set up. Even though this one is relatively simple, we should still save it so that you can use it again on another layer or another project. With a style, the effect is applied consistently and you can make global changes easily.

  1. Select the layer with the style you want to save. In this case, select the vertical text layer that reads “The Venue.”
  2. In the Styles panel, click the Create New Style button newlayer.jpg (Figure 4.29).

    Figure 4.29

    Figure 4.29 The New Style button at the bottom of the Styles panel

  3. In the New Style dialog box, enter BlackGlow Title in the Name field.
  4. Select Include Layer Effects and Add To My Current Library, and then click OK (Figure 4.30).

    Figure 4.30

    Figure 4.30 Enter the style name in New Style dialog box.

The advantages of saving styles are obvious: you can reuse them at any time! Building a customized set of styles can save you much time on future projects. Furthermore, custom styles will enhance your projects and add a personal design touch to your work.

Manage styles

Sometimes a style must be changed, hidden, or removed. All are accomplished easily in just a few steps.

  • To edit a style on a layer, double-click the style to edit the style settings.
  • To hide a style from a layer, click the visibility icon next to the layer style.
  • To remove a style from a layer, drag the style to the trash can in the Layers panel. Or, right-click the style and select Clear Layer Style from the context menu (Control-click in Mac OS).
  • To copy a style from one layer to another, right-click the layer that has the style you want to copy, and choose Copy Layer Style. Then right-click the destination layer, and choose Paste Layer Style (Control-click in Mac OS).

Format the Flyer Headline

Your flyer looks okay at this point, but let’s bring a little more attention to the headlining band. The client says they’re a crowd favorite for locals, and they also think the flyer could use a little more “pop.” (Clients always say it could use more “pop.”) I’m also going to share one of the tricks I’ve developed over the years that I call the “glowing ghost” effect.

  1. In the Layers panel, select the layer that you want to alter. In this case, select the vertical text layer that reads “Gasoline Heart.”
  2. Click the Layer Styles icon layersstylesicon.jpg and choose Outer Glow from the menu (Figure 4.32).

    Figure 4.32

    Figure 4.32 Selecting Outer Glow

  3. In the Outer Glow panel of the Layer Styles dialog box, specify what works for your image. We used the following (Figure 4.33):

    • Blend Mode: Normal
    • Opacity: 100%
    • Color: White
    • Spread: 2%
    • Size: 54 px
    Figure 4.33

    Figure 4.33 The Outer Glow panel of the Layer Style dialog box

    Remember to select Preview to see how the changes affect the layer.

  4. Click OK to create the layer style for the layer.
  5. In the Layers panel, enter 0 in the Fill field (Figure 4.34).

    Figure 4.34

    Figure 4.34 The Fill percentage for the layer

    The text becomes transparent, but the white, Outer Glow layer style remains (Figure 4.35).

    Figure 4.35

    Figure 4.35 Using an effect to distinguish text from the background.

    This pronounced effect can often be used to help text stand out in your designs without introducing colors or exaggerating the design elements. I also like using these tricks because they represent a slightly unusual use of the Outer Glow effect, and show the flexibility of these tools in Photoshop.

Save your work!

You’ve done a lot of work and you’re about to shift gears again. Quickly save your work before moving on. I also want to teach you a quick habit that you should acquire. Although some believe this habit is redundant and unnecessary, it’s saved me from disaster more than once.

After saving the file, save it again using a different filename. That is, after you’ve saved the current file as ShowFlyer.psd, choose File > Save As and save it as ShowFlyer-v2.psd and then continue working.

These steps will create two files: one saved at this point, and another that you will continue working on. This is not a foolproof solution, but can save you in the event that a file gets corrupted. Drive space is cheap; your time is expensive. Develop good habits to help protect your work now to save yourself headaches later.

For now, your flyer looks good. If this were a rush job, I’d even call it acceptable to present to the client. But you can still perform a few more, nonessential refinements to improve the design.

7. Working with Filters | Next Section Previous Section

Adobe Press Promotional Mailings & Special Offers

I would like to receive exclusive offers and hear about products from Adobe Press and its family of brands. I can unsubscribe at any time.


Pearson Education, Inc., 221 River Street, Hoboken, New Jersey 07030, (Pearson) presents this site to provide information about Adobe Press products and services that can be purchased through this site.

This privacy notice provides an overview of our commitment to privacy and describes how we collect, protect, use and share personal information collected through this site. Please note that other Pearson websites and online products and services have their own separate privacy policies.

Collection and Use of Information

To conduct business and deliver products and services, Pearson collects and uses personal information in several ways in connection with this site, including:

Questions and Inquiries

For inquiries and questions, we collect the inquiry or question, together with name, contact details (email address, phone number and mailing address) and any other additional information voluntarily submitted to us through a Contact Us form or an email. We use this information to address the inquiry and respond to the question.

Online Store

For orders and purchases placed through our online store on this site, we collect order details, name, institution name and address (if applicable), email address, phone number, shipping and billing addresses, credit/debit card information, shipping options and any instructions. We use this information to complete transactions, fulfill orders, communicate with individuals placing orders or visiting the online store, and for related purposes.


Pearson may offer opportunities to provide feedback or participate in surveys, including surveys evaluating Pearson products, services or sites. Participation is voluntary. Pearson collects information requested in the survey questions and uses the information to evaluate, support, maintain and improve products, services or sites; develop new products and services; conduct educational research; and for other purposes specified in the survey.

Contests and Drawings

Occasionally, we may sponsor a contest or drawing. Participation is optional. Pearson collects name, contact information and other information specified on the entry form for the contest or drawing to conduct the contest or drawing. Pearson may collect additional personal information from the winners of a contest or drawing in order to award the prize and for tax reporting purposes, as required by law.


If you have elected to receive email newsletters or promotional mailings and special offers but want to unsubscribe, simply email ask@peachpit.com.

Service Announcements

On rare occasions it is necessary to send out a strictly service related announcement. For instance, if our service is temporarily suspended for maintenance we might send users an email. Generally, users may not opt-out of these communications, though they can deactivate their account information. However, these communications are not promotional in nature.

Customer Service

We communicate with users on a regular basis to provide requested services and in regard to issues relating to their account we reply via email or phone in accordance with the users' wishes when a user submits their information through our Contact Us form.

Other Collection and Use of Information

Application and System Logs

Pearson automatically collects log data to help ensure the delivery, availability and security of this site. Log data may include technical information about how a user or visitor connected to this site, such as browser type, type of computer/device, operating system, internet service provider and IP address. We use this information for support purposes and to monitor the health of the site, identify problems, improve service, detect unauthorized access and fraudulent activity, prevent and respond to security incidents and appropriately scale computing resources.

Web Analytics

Pearson may use third party web trend analytical services, including Google Analytics, to collect visitor information, such as IP addresses, browser types, referring pages, pages visited and time spent on a particular site. While these analytical services collect and report information on an anonymous basis, they may use cookies to gather web trend information. The information gathered may enable Pearson (but not the third party web trend services) to link information with application and system log data. Pearson uses this information for system administration and to identify problems, improve service, detect unauthorized access and fraudulent activity, prevent and respond to security incidents, appropriately scale computing resources and otherwise support and deliver this site and its services.

Cookies and Related Technologies

This site uses cookies and similar technologies to personalize content, measure traffic patterns, control security, track use and access of information on this site, and provide interest-based messages and advertising. Users can manage and block the use of cookies through their browser. Disabling or blocking certain cookies may limit the functionality of this site.

Do Not Track

This site currently does not respond to Do Not Track signals.


Pearson uses appropriate physical, administrative and technical security measures to protect personal information from unauthorized access, use and disclosure.


This site is not directed to children under the age of 13.


Pearson may send or direct marketing communications to users, provided that

  • Pearson will not use personal information collected or processed as a K-12 school service provider for the purpose of directed or targeted advertising.
  • Such marketing is consistent with applicable law and Pearson's legal obligations.
  • Pearson will not knowingly direct or send marketing communications to an individual who has expressed a preference not to receive marketing.
  • Where required by applicable law, express or implied consent to marketing exists and has not been withdrawn.

Pearson may provide personal information to a third party service provider on a restricted basis to provide marketing solely on behalf of Pearson or an affiliate or customer for whom Pearson is a service provider. Marketing preferences may be changed at any time.

Correcting/Updating Personal Information

If a user's personally identifiable information changes (such as your postal address or email address), we provide a way to correct or update that user's personal data provided to us. This can be done on the Account page. If a user no longer desires our service and desires to delete his or her account, please contact us at customer-service@informit.com and we will process the deletion of a user's account.


Users can always make an informed choice as to whether they should proceed with certain services offered by Adobe Press. If you choose to remove yourself from our mailing list(s) simply visit the following page and uncheck any communication you no longer want to receive: www.adobepress.com/u.aspx.

Sale of Personal Information

Pearson does not rent or sell personal information in exchange for any payment of money.

While Pearson does not sell personal information, as defined in Nevada law, Nevada residents may email a request for no sale of their personal information to NevadaDesignatedRequest@pearson.com.

Supplemental Privacy Statement for California Residents

California residents should read our Supplemental privacy statement for California residents in conjunction with this Privacy Notice. The Supplemental privacy statement for California residents explains Pearson's commitment to comply with California law and applies to personal information of California residents collected in connection with this site and the Services.

Sharing and Disclosure

Pearson may disclose personal information, as follows:

  • As required by law.
  • With the consent of the individual (or their parent, if the individual is a minor)
  • In response to a subpoena, court order or legal process, to the extent permitted or required by law
  • To protect the security and safety of individuals, data, assets and systems, consistent with applicable law
  • In connection the sale, joint venture or other transfer of some or all of its company or assets, subject to the provisions of this Privacy Notice
  • To investigate or address actual or suspected fraud or other illegal activities
  • To exercise its legal rights, including enforcement of the Terms of Use for this site or another contract
  • To affiliated Pearson companies and other companies and organizations who perform work for Pearson and are obligated to protect the privacy of personal information consistent with this Privacy Notice
  • To a school, organization, company or government agency, where Pearson collects or processes the personal information in a school setting or on behalf of such organization, company or government agency.


This web site contains links to other sites. Please be aware that we are not responsible for the privacy practices of such other sites. We encourage our users to be aware when they leave our site and to read the privacy statements of each and every web site that collects Personal Information. This privacy statement applies solely to information collected by this web site.

Requests and Contact

Please contact us about this Privacy Notice or if you have any requests or questions relating to the privacy of your personal information.

Changes to this Privacy Notice

We may revise this Privacy Notice through an updated posting. We will identify the effective date of the revision in the posting. Often, updates are made to provide greater clarity or to comply with changes in regulatory requirements. If the updates involve material changes to the collection, protection, use or disclosure of Personal Information, Pearson will provide notice of the change through a conspicuous notice on this site or other appropriate way. Continued use of the site after the effective date of a posted revision evidences acceptance. Please contact us if you have questions or concerns about the Privacy Notice or any objection to any revisions.

Last Update: November 17, 2020