Fundamentals of Adobe Analytics Course

Covering Marketing Reports and Analytics
(Formerly SiteCatalyst)

Course Overview

The Fundamentals of Adobe Analytics Course from Adobe Press is the ideal tool to help you use Adobe Analytics to maximize results on your website. In this hands-on course you will learn how to use Adobe Analytics to establish and measure key performance indicators (KPIs) for your website, walk through each phase of the marketing funnel, and run pertinent reports to better understand your site's performance.

What you will learn?

  • How to establish business objectives and map them to key performance indicators (KPIs).
  • How to establish awareness analytics that measure the effectiveness of various marketing campaigns.
  • How to create engagement analytics that measure how connected users feel to your brand and website.
  • To present your visitors with compelling content that finally persuades them to act. Persuasion analytics will help you identify what pages truly have an impact on your visitors’ decisions to convert.
  • To build metrics and reports that will help you evaluate conversion performance.
  • To retain customers by using retention analytics including Recency, Frequency and Monetary (RFM) analysis.
  • To build powerful dashboards that will provide valuable insight about the performance of your website.

Who should enroll in this course?

  • Anybody who wants to make his/her website more effective
  • Anybody who wants to increase revenue from each new site visitor
  • Marketers, Web Designers and Analysts who are switching to Adobe Analytics
  • Current Adobe Analytics users who want to maximize their investment by improving site performance

What do you get with the Fundamentals of Adobe Analytics Course?

  • Clear learning objectives that help ensure you are on track throughout the course
  • 28 videos featuring expert Shane Closser that reinforce key concepts and demonstrate core features of Adobe Analytics
  • Quizzes after each section to test what you have learned