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Using Qualitative Research to Inform a Customer-Centric Design
This chapter from Refining Design for Business: Using analytics, marketing, and technology to inform customer-centric design discusses several types of qualitative research and shows how they can be used to generate test ideas while providing insights that will help guide the business in an evolving marketplace.
By Michael Krypel - Apr 23, 2014
Sidestepping the Banana Skins: How to Avoid Common Type Mistakes in InDesign
Don't make yourself easy prey for the type pedants out there who will mock you for using an opening quote mark instead of an apostrophe. While rules are made to be broken, Nigel French, author of InDesign Type: Professional Typography with Adobe InDesign, 3rd Edition, offers ten rules of InDesign type that should (almost) never be broken.
By Nigel French - Apr 16, 2014
Working with Leading in Adobe InDesign
Nigel French discusses leading—the space between lines of type— in this excerpt from InDesign Type: Professional Typography with Adobe InDesign, 3rd Edition. Nigel talks about how much is enough, screen leading, auto leading, and consistency.
By Nigel French - Mar 10, 2014

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